Suggestion-enhanced experience does not always have to involve an induction, and experiences enhanced by suggestion need not always be positive ones. Since he did not seem to be a candidate for hypnosis, I instructed him on how to use the Best Me Technique to visualize, or picture in his mind, the cheese and crackers in the refrigerator having spoiled -- but to enhance this image in as many ways as he could imagine, using the grossest possible imagery, in order to totally destroy its incentive value. In cognitive-behavioral terms, this would be described as converting a positive reinforcement into an aversive stimulus.
The best time to do this, of course, what just after he had awakened in the middle of the night, while he was still lying there before he had arisen to get his usual snack from the refrigerator. Using all six dimensions of the BEST ME Technique, he was instructed to mentally experience the previously-coveted food as having spoiled or become infected with fruit flies, drenched in urine, or floating in a pool of -- well, you get the idea.
A follow-up telephone call one month later indicated that practicing this exercise during his periods of middle insomnia seemed to be completely effective. He was no longer snacking, and, except for his usual bathroom breaks, he was sleeping through the night as well.
You can apply this same technique to eliminate any food from your routine which will help you lose weight. Eating 3,500 calories more than you burn results in a one-pound weight gain. Pick one food that you like, find out how many calories per serving it contains, and do the math. See how many extra pounds that one food will add to your weight during the course of a year. If you are like most of us, cutting out only two or three such foods using the cognitive-behavioral dieting procedure just described, combined with a little patience, should make your ideal weight goal easily attainable.