With this model held up for all to see, the prevailing expectations of what it feels like to be "in love" evolved in an ever more extreme direction. For many years, one way to write a new hit song was to describe the experience of being in love in more glowing terms than the songs which were popular at the moment. The reviewer of the 1955 movie, Love is a Many Splendored Thing, writing in The Independent on February 8, 2010, stated: "Remember the lyric: 'Once, on a high and windy hill, two lovers kissed, and the world stood still. . . .' It still makes my knees weak." Today, as products of a culture which glorifies romantic love, we tend to view human experience through these cultural lenses, and choose bits from history which confirms these stereotypes. However, anthropologists are fond of pointing out that after a few years, couples who marry for love are just about as happy as couples who tie the knot in cultures where marriages are arranged.
The effect of suggestion and imitation in producing such a high degree of organismic involvement became more dramatically evident shortly after World War II, when the young crooner Frank Sinatra caused legions of teen-age "bobby-soxers" to swoon when he hit his high notes. It is therefore possible to conclude that the experience of "falling in love" as we know it today, and all that goes with it, is also an effect of social modeling and the power of suggestion.
Suggestion has the power to teach behavior as well as to change it. In 1933, Herbert Blumer found that when moviegoing reached its height, many people said that they first learned how to kiss by watching motion pictures. Many people probably still pick up a few pointers occasionally, both from the motion pictures themselves and from YouTube compilations such as the one shown below.
If we are inded in the midst of such a profound cultural change, and if one picture is worth a thousand words, then to quote from the movie, All About Eve, "Fasten your seat belts. It's going to be a bumpy night!"
Gibbons, D. E., & Cavallaro, L (2013).. Exploring alternate universes: And learning what they can teach us. Amazon Kindle E-Books. (Note: It is not necessary to own a Kindle reader to download this e-book, as the Kindle app may be downloaded free of charge to a standard desktop or laptop computer and to most cell phones.)